2019  •  visual identity  •  Merkle makes semiconductors that builds on top existing processors for increased computing performance and is looking to offer end-to-end services around it. They approached me to implement their visual identity—at that time, non-existent—which could be adapted to an extensive, yet-to-be-determined, sub-brands. An identity was built around a system of abstract leaf shapes, in reference to a Merkle tree and the forests of the Pacific Northwest.

Sample advertisements of the Merkle brand identity system. All three examples read: transform images into information, faster, better, stronger. Merkle Vision.
An array of potential Merkle sub-brands with corresponding logos: Merkle Vision, Merkle Mines, and Merkle Materials.

These sub-brands are examples; they do not necessarily correspond to any specific business direction.

A spread from the Merkle brand guidelines outlining the colorscheme and typography

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